Marketing Operations & Automation
Design and execute integrated marketing campaigns across email, paid social, and marketing automation.
The Marketing Execution Bottleneck
Most companies have marketing ideas but can't execute them consistently. You've got a CRM, email tool, paid ads, and marketing automation platform, but they don't talk to each other. Campaigns are built ad-hoc. You can't track what's working because UTM parameters are inconsistent. Lead flow between marketing and sales is broken. You spend more time configuring tools than actually marketing. You need someone to design the system and then run it.
What Marketing Operations & Automation Looks Like
I design and execute integrated campaigns that actually move the needle. That means setting up proper tracking so you know which channels and campaigns drive qualified leads, optimizing lead flow between marketing and sales so nothing falls through cracks, building email and automation sequences that nurture without being annoying, running A/B tests to continuously improve, and giving you reporting that shows exactly what's working. You get marketing execution that scales without chaos.
Who This Is For
This service works best with growing companies that have product-market fit and a marketing budget but lack the operational infrastructure to execute campaigns consistently and measure what's actually working.
• Companies with multiple marketing tools (email, paid ads, marketing automation, CRM) that aren't integrated
• Teams trying to scale campaigns but spending more time configuring tools than actually marketing
• Businesses where marketing and sales are misaligned on lead quality and follow-up
• Organizations that can't measure marketing ROI because tracking is broken or inconsistent
• Companies ready to treat marketing operations as a strategic function, not an afterthought
What You Get
• Campaign strategy and planning across email, paid social, and marketing automation
• UTM tracking setup and audit so you know exactly which channels drive qualified leads
• Lead flow optimization between marketing and sales so nothing gets lost
• Email and automation sequence design and setup to nurture leads without friction
• A/B testing framework and ongoing optimization to continuously improve performance
• Weekly or monthly reporting showing what's working, what isn't, and what to fix next
Marketing Operations & Automation
Starting at $2,500 / month